Beijing Office Chief Representative of Italy known as the \First, Germany's third, less than one-third of the United States, the average output value of enterprises to create the end is highest in the industrialized countries. But it is formed by a cluster of SMEs to promote the formation of the developed economies of Italy.
criteria according to the Italian Statistics Bureau, the whole cluster in Italy there are 199 professional, located in 15 states. Cluster to the products of everyday use. SME cluster models to create the post-war economic \
can be said that support from the Italian enterprise cluster of economic strength and national competitiveness, while the Italian company behind the implication of the cluster is \Way the development of SMEs in Italy, you can occupy 99% of the Chinese economy which SMEs experience?
Sinorama interview with the Italian Trade Commission Beijing Office Chief Representative Mr. Lai Shiping.
tradition and innovation to create brilliant
Pan Castle: Italy's becoming one of the Western Group of Seven, can be said that the rapid development of SMEs denied. How do you see the development of SMEs and national and social development of the relationship?
Lai Shiping: the rapid development of SMEs, is an important national asset. Their success is not just good for themselves, and more beneficial to the whole country and society. The success of SMEs in Italy, to Italy with a great reputation. On the map, you will find Italy is a small country, but think its influence, you will feel it getting bigger. This is not caused by one or several companies, but many co-created by the success of SMEs. Prestigious Venice and Florence are in fact very small city. Therefore, the role of small businesses can not be ignored. When you come to Ferrari, you will find that production of this \
Pan Castle: Italy is a successful breed \What causes the success of Italian SMEs in general it?
Lai Shiping: Speaking of small and medium enterprises, to discuss the choice of Italy is absolutely right. All along, the Italian is called a \Many scholars and experts have tried to explain the reasons for this success, why it happened in Italy, rather than other countries? But this is not a word or two can be explained clearly.
Italy has never been known as an innovative country, where to produce new products, new machinery, the new system. Why is this so? To promote the success of Italian small and medium enterprises for many reasons, I think the main three areas: pay attention to quality, traditional, innovative and risk-taking entrepreneurship.
Pan Castle: quality first, or the scale of victory, may be that many SMEs are facing a more difficult choice. Why stick with Italian SMEs quality of priority?
Lai Shiping: Italy is an energy deficient country, in many cases the supply can not meet production. In coal, oil, timber and other resources essential circumstances, a strong Italian honed manufacturing capacity. Italian products are always made in considering how best to produce a chair if they will try to choose the best wood. If leather, they will develop the best fur. If your market is very big, maybe you will not be too concerned about quality, but without the broad market, quality is your most powerful weapon to compete. Therefore, as a \I think the emphasis on quality rather than quantity, is the Italian one important reason for business success.
Pan Castle: In general, adhere to tradition and innovation to uphold the perfect combination. However,UGG Online Shop, SMEs in Italy but in the traditional family have brought a high-quality products, but also persist in innovation to business has been rapid development. Do you think the perfect combination of form this cause?
Lai Shiping: For centuries, the Italian manufacturing enterprises, producing a wide variety of products. During the Renaissance, Europe's best products are from Italy, including knitwear, furniture, glass, and even church supplies are produced in Italy. Needless to say, far from the Leonardo da Vinci, began in which Italy is the world center of high-quality merchandise. Because of tradition, many of Italy's peer companies spontaneously gathered in a region, which is called \fully aware that they were able to produce quality products. This is Italy, another important reason for business success.
adhere to tradition and adhere to the perfect combination of innovation, we can say, thanks to the Italian people are born with the kind of entrepreneurial spirit: innovative spirit and sense of adventure. Psychologically speaking, the Italian people want their own boss rather than work for others. Therefore, many small and medium enterprises in Italy are family enterprises.
With economic globalization, these companies continue to grow. They also carried on the development of the fine tradition, and in order to compete with large companies, they must be very alert and constantly adjust the product, it has been in a leading position, which is the only option for companies to survive. Product innovation has become particularly important. This lack of raw materials for the countries of Italy, if you want the product sold, the only way is to make the product beautiful anomaly, Italian enterprises have been insisting that. Such as imported Italian wool from Australia, but it produced the world's best knitwear imports from China silk, cashmere, to produce the same products at a high level, because the Italians did the combination of wisdom and technology .
> attitude determines the success or failure
Pan Castle: In the Chinese economy, the small and medium size is very large, and their development is also very difficult. Do you think the biggest bottleneck restricting the development of SMEs is what?
Lai Shiping: In fact, capital is the bottleneck problems of SMEs in general, whether it is China or Italy or the United States, product development and promotion of new products require funding and no ability for small and medium sized listed enterprises, should provide low interest rates by the Bank loans.
Fast Company: In addition to funding, the Italian government for the development of SMEs, which provide support?
Lai Shiping: just the beginning, the Italian industrial group based on industry classification, but the result of a spontaneous evolution,UGG outlet, but over the past four decades, the government began to vigorously support these enterprises. Government support including professional and technical training, employee education, financial support, preferential land use and so on. In addition to help in production,UGGS Nederland, the government agencies such as ICE will organize exhibitions in these areas, while some buyers will be invited to participate.
Pan Castle: Government-to-business support, the support should also be selective. In general, the government should support those with potential for development of SMEs. So, what do you think the greatest potential for SMEs?
Lai Shiping: Today we are talking about potential business are those with continuous innovation capability of enterprises. For enterprises, the property is not mechanical equipment, plant,UGGS Kopen, but your production technology, product design and brand, which should be the focus of protection. In addition, the brand is also very important, as the same character, no brand would be no value. Overall, the expected growth of large enterprises are those with quality-oriented small and medium enterprises, emphasis on innovation and brand.
Pan Castle: It is said that rapid development of SMEs, the Government's support is the primary condition. How do you see this view?
Lai Shiping: business growth on the one hand from its own development, on the other hand the support from the government, I can not say which side is more important,Moncler Jassen Online, can only say that their own attitude is a prerequisite. For example, you first need to have entrepreneurial spirit, willing to make efforts to be successful, so it can easily work with government help. Take the production chair, for example, needs a business leader, need to understand the production of furniture, need to be selling furniture, people, so the government can help you to bank loans, ICE to help you attend the show.
> \in order to achieve the \
Lai Shiping: In fact, Italy is changing, \quality is not bad, but the price has to meet the different needs of customers.
For China, I personally think that \Because many foreigners are aware that most Chinese goods are not original, people do not understand the \My advice is, it is imperative to do is to change people \\My \
Pan Castle: Italian market is how to deal with \
Lai Shiping: Chinese goods throughout every corner of the Italian market. Some of them are Italian joint venture, with Italian descent, I think this product would be good prospects. But some typical cheap, low quality \This is a big challenge for China.
At the same time, we are pleased to see that some Chinese enterprises have realized that the \Haier invested a few years ago in Italy doing business in Italy through a combination of technology and design, and perhaps today you can see the quality of Haier products have a certain style and improved. Changan Auto has invested in as the \If more Chinese enterprises to pay attention to quality,UGG Outlet Store, and that the wide world market for Chinese companies is a good opportunity.
Pan Castle: \The successful experience of Italy, which for Chinese enterprises to learn from it?
Lai Shiping: Italy is a very special country, a small land area,Moncler Jackets UK, population not much, but Italy has many world-renowned brands. China's situation is different with Italy, China has not a very good intellectual property protection system, it is the degree of attention to product innovation is not enough, people always think the brand first, followed by the quality.
I think that in order to strengthen and expand a business - whether in their own domestic development, or to go abroad to develop, its success lies not in how large it is. Italian SMEs may be less than 1,000 employees, but its profits can be tens of thousands of large enterprises in China comparable. For example, the world famous Italian footwear industry, many shoe companies probably is a handicraft workshop, they are able to heads of States, and provide excellent high shoes, such profits are staggering.
Chinese enterprises in Italy if you want to learn from the experience, should learn is how Italian companies in the industry remain a world leader? How to build the brand? What is the basis of their? The core of what? Chinese companies want to compete with large companies, we must change attitudes, to understand the brand is the final result to be achieved sustained production of high quality, innovative products to build their own brands.
> ICE: \What are the time standards?
Lai Shiping: ICE held each year worldwide more than 1000 foreign trade activities in China more than 150 times. In general, ICE will be in a very wide range of selected companies, the selected companies may not be very famous, but it must have potential in the industry is competitive.
Pan Castle: In recent years, ICE's activities in China, compared with the previous What happened?
Lai Shiping: China is the focus of the activities of ICE's markets. Chinese market is becoming increasingly important for Italy, the types and quantities of goods will differ according to the local market potential has been adjusted.
about six or seven years ago, we supply almost all the Chinese machinery. The situation today is different, and some companies will still be used in the production equipment imported from Italy, but the demand for consumer goods market is very strong, from the four or five years ago, we brought some furniture, jewelry and other goods. Previously, we invite the participation of Chinese enterprises in Italy are machinery exhibition, now adds a food festival, wine, fashion, furniture, shoes and other exhibitions.
The biggest difference is that we now will encourage Italian companies to invest in China, by way of investment or cooperation of the great development in the Chinese market, Chinese companies can also hire Italian designers in China for production. We also hope that more Chinese enterprises to invest, Italy, with Italy's experience and technology to better participate in world markets, while bringing in one go.
Pan Castle: 2008, ICE SMEs in strengthening cooperation between China and Italy have any plans?
Lai Shiping: 2007,UGG Knightsbridge, ICE organized 25 Chinese women entrepreneurs to participate in expert coaching by the Italian Italian-month business management training. After they are also invited to Italy, with local women entrepreneurs face to face, to understand how to better manage the enterprise, and achieved good results and feedback. In 2008, we will hold more large-scale in such activity, the trainees are not limited to women.
We did so because many companies in China before trying to graft large companies in America and Europe, but the effect is not ideal, but more suitable for the Italian business cooperation with Chinese enterprises, through in-depth understanding to attract Chinese companies investment to Italy, which has a role in promoting the development of both.
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