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2010年10月23日星期六

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2010,Ugg Boots, we ushered in the World Cup every four years feast,ugg boots outlet, the passion,moncler parka, hot summer meant for the World Cup! Biostar INTEL by the joint co-sponsored \July 12 morning,ugg boots men, when a war between Spain and the Netherlands to finalize the score,moncler clothing, Guess who's heart has finally hung floor. Biostar staff the first time out winners for publicity:

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, All eyes of the beholder, the wise see wisdom,moncler sales, many experts for the Chinese car has its own unique views, but his views of Stone Mountain does have observed that we neglect the perspective and problems. The original set www.ftmedia.com

of: ■ Houyan Kun (FT Financial Times)

George W. Bush or the courage to face bankruptcy and GM it may be the enormous economic and employment impact, but also do not want to give up their \December 19, the Bush administration announced in December 2008 and January 2009 in batches to the General Motors and Chrysler to provide short-term loans 17.4 billion U.S. dollars, so that the three cars ignited temporary bankruptcy come to an end in 2008 terrified the Americans finally had a Christmas peace of mind.

George W. Bush or the courage to face the bankruptcy of GM and its potential for enormous economic and employment impact, but also do not want to give up their \Motors rotten end it passed Obama. December 19, the Bush administration announced in December 2008 and January 2009 in batches to the General Motors and Chrysler to provide short-term loans 17.4 billion U.S. dollars, so that the three cars ignited temporary bankruptcy come to an end in 2008 terrified the Americans finally had a Christmas peace of mind.



Detroit



Fall of the Big Three Detroit rescue package on what twists and turns? The fundamental reason is that General Motors has been very ill, almost hopeless. The short term, GM is the only lifeline to the U.S. demand for cars in 2009 - later than 2010, to recover quickly and strongly - but even ordinary people know it is not possible. U.S. average over the past 5 years, passenger cars (including cars, SUV, pickup trucks and MPV) needs about 16 million units, demand for 2009 is 1300 million units optimistic forecast

(ie 18% decline ), and pessimistic forecasts can only reach 10 million units (that is down 37%). You know, the existing U.S. production capacity of about 18 million units, while the mid-80s in the last century have 12 million in car sales in Taiwan, the next two years, car manufacturers over the past 25 years how to deal with the increased capacity? 2007 loss of $ 38,700,000,000 General Motors in 2009, over 20% of GM sales fell almost certain circumstances, who can look forward to facing the loss of GM in the entire industry back to life under pressure? Since the October 2008 U.S. auto sales have fallen sharply since the general monthly burned about 20 billion in cash - in other words, 200 billion bailout to survive, but to General Re, 10 months only. Car sales in 2010 is a huge unknown. Who can guarantee that a year later, the Detroit Big Three will not be like today again to Capitol Hill to beg alms?

see the dawn in the case of the Bush administration would not want a full range of assistance, in order to avoid censure by the waste of taxpayer property. Appears to be an orderly way out of bankruptcy, but this process may take six months, possibly as long as two to three years. In this process, parts, sales shops and other auto companies (like Ford), should have time to cope with change, the orderly retreat or attack, to minimize the negative impact. So, changes in the shadow of Detroit, the Chinese auto industry how to meet the challenges and seize the opportunity?

no universal car era



First of all, three of the fall of Detroit's exports to China have a direct hit. First half of 2008, China's exports to the U.S. 4.1 billion worth of auto parts, accounting for China's auto industry exports 20% of the total,moncler clothing, most of which are exported to GM. On the other hand, China's vehicle plant is difficult to benefit in the current financial crisis. After a short-term pain, the Japanese and Korean car firms best able to get three lost market share and become the winner of this crisis.

in the Chinese market, the hardest hit than Shanghai GM - General Motors and Shanghai Automotive's joint venture. If GM filed for bankruptcy liquidation (Chapter 7 bankruptcy law), Shanghai Automotive will face a huge blow; if it is filing for bankruptcy protection (Chapter 11 bankruptcy law), Shanghai Automotive should be able to a soft landing. No matter what kind of situation, should actively formations Shanghai Automotive, General Motors prepare for the funeral,UGGS Kensington, to protect against intense impact.

General Motors into bankruptcy protection, the Shanghai Automotive Shanghai GM will assume the responsibilities and obligations of service, the consumer's confusion and worry to a minimum. Shanghai Automotive has been built up with brand image,UGG Paris, Shanghai GM sales are subject to the negative impact should be limited. Also, after entering bankruptcy protection, GM will try to turn the tide for the last try. China's largest overseas market is the general market, the profit contribution is also the largest market in general. Shanghai GM may well be the only hope of universal salvation, if the full support of the United States, have the opportunity to scale new heights in the face of adversity.

but if they go into liquidation, all property of the U.S. General Motors will soon be frozen, including its trademarks,Moncler Jackets UK, technology and patents - Shanghai GM, this will constitute a heavy blow. Since its inception in 1984,uggs australia, Shanghai Volkswagen, China's market for technology strategy for the basic failure. If the U.S. were frozen the assets of GM, Shanghai GM will lose their source of new products, thus losing its long-term growth driver. More seriously, Shanghai GM could lose use of the Buick, Chevrolet trademark rights. Meanwhile, the Shanghai GM 50% of the shares will be auctioned. As the car prices in China have the problem of excess capacity, Shanghai GM in Shanghai,Uggs Paris, Yantai, Shenyang production base value is not well used. By then, the Shanghai Automotive although you can buy with low price production base of Shanghai GM (1997 for the first time invested more than $ 760,000,000, and later expansion investment many times over one billion U.S. dollars), but not the brand and technology, new products, modern In fact,uggs sheepskin boots, production equipment, scrap metal is no different.

course, the Shanghai Automotive nor Dengxianzhibei. If GM really come to dead end, facing bankruptcy and liquidation, Shanghai Automotive will take the initiative to acquire a common part of the patent, new product platforms, and even the brand and trademark. Has been the acquisition of Ssangyong, the British Rover intellectual property and mergers and acquisitions experience and lessons of Nanjing Auto, Shanghai Automotive may not hastily buy the verge of bankruptcy, a subsidiary of generic or universal, but the selective acquisition of Universal's assets - which will get better results. But the bankruptcy auction is a long and complex process, Shanghai Automotive, China's auto industry is not ready for the era of American General's car yet?



M



long way in the next few months that for decades the Chinese people, elusive car and international brands will be placed before the mercy of Chinese car buyers pick and choose. Ford to Jaguar (Jaguar) and the Land

Rover (Land Rover) sold to the Indians,uggs on sale, now turn up for sale Volvo Volvo. GM's Hummer (Hummer),moncler kids, Potiac (Pontiac), GMC, SAAB (Saab) and Opel (Opel) has become tasteless, GM will reluctantly part with endless rumors; there may be resale include g Chrysler's Dodge (Dodge). Meanwhile,moncler coats, on the east, the FAW are interested in bidding report after another.

Chinese auto people the opportunity to once every hundred years these should be cautious seem to lead to decades are difficult to prevent the failure of repayment. In essence, China's auto enterprises have deep pockets, but the basic system of the car without the ability to brand management, and no mature car culture. And like Mr. Li, Wang and other entrepreneurs, while undergoing a brand-building from scratch, it seems inadequate financial resources. Overseas acquisition legal red tape, the home country greatly interests of workers is protected, the one mistake, is very easy to fall into the quagmire, the future is the integration of the long journey. Shanghai Automotive is experiencing the painful integration process Ssangyong after the Battle of the Rover, adhere to wait for bankruptcy to acquire intellectual property, and then absorb the re-creation of the organic growth path. I believe that now GM intends to sell other brands, Shanghai Automotive are no synergies - but if the Shanghai Automotive to buy the Buick in GM's trademarks before the bankruptcy, it can have even more powerful effect. But taking into account the common core of the Buick brand in the United States, easily transfer is unlikely.



pie in the sky do not eat out



Nanjing Automobile in 2005 to 53 million pounds buy bankrupt MG brand, at first sight fall from the sky like a forest sister, beautiful and cheap - unfortunately there is no ability to operate, leading to dismal sales, capital chain tension, the dilemma facing bankruptcy after two years. Finally, NAC had remarried SAIC, SAIC had tried to evade the Longbridge factory in the UK throw the hot potato and SAIC. England face a decline of aristocracy, even if the good sales of SAIC seems inadequate, and want to vibration fatigue. The MG had long been the days are numbered from the historical stage, China's auto industry, so why squander hundreds of millions of whom? !

I believe that people should be south of the China Automotive Steam-MG farce as a warning, in Detroit to prevent the collapse of making the same mistakes. Ambitious Chinese auto people should understand that there is M & A \Crumbling in the acquired side, the low-cost acquisitions,ugg stivali, and is not necessarily a victory. Overseas M & A integration,Cheap Ugg Boots on sale, depends on overcoming the many legal and cultural barriers, but also depends on the management and employees of the acquired party's full cooperation. \The experience of dying when the other person, the extended \China's auto industry should strive to be overseas M & A value for money spent every penny, and then create value.
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2010年10月21日星期四

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Legends June, players who set off the pitch in South Africa,ugg Australian, hundreds of millions of fans around the world do not eat do not sleep to meet the carnival. Sports marketing in the automotive industry has been very popular,UGGS Kensington, such as the Volvo Ocean Race,Authentic ugg, the mass of the 2008 Beijing Olympic Games and other partners, has aroused great concern in the automotive industry, pocketed the attention of consumers. This particular season,uggs for cheap, the World Cup series car was up,ugg tall boots, so there is a different kind of interpretation.

love football: Public car prices leveraging the World Cup

6 months in South Africa is undoubtedly the world's attention. The major car firms have also seized the opportunity to cast cars and football blockbuster bundled in order to rapidly achieve the brand's promotion. Before the big Hyundai officially submitted to the World Cup organizing committee of 609 passenger cars for the World Cup organizing committee members and media personnel to use, 32 luxury buses for the 32 participating national teams to use,UGGS Laarzen, and with the cooperation further in-depth,moncler jacket, its official partnership will extend to 2014 World Cup in Brazil. South Africa 2010 World Cup as the only designated the official car partner of the Hyundai Motor Company, has naturally become the World Cup, the car prices is a major battle field players.

\For the 2010 World Cup, Hyundai-Kia Group, the marketing campaign was launched rapidly, through the World Cup as an official partner of the Group's joint venture Beijing Hyundai brand is marketing the World Cup foot effort from top to bottom. Middle of last month,Ugg online, seven to the World Cup participating countries, the main theme of the painting ix35 from Beijing, the Shenyang, Zhengzhou, Wuhan, Xi'an,moncler polo, Chengdu,UGG Paris, Shanghai, Hangzhou, Guangzhou eight cities, two-month national tour. In addition, Beijing Hyundai plans a series of online and offline marketing activities and sponsorship.

Messi's performance in this World Cup is very eye-catching,UGG Bailey Button Boots, and in the face Ruiqi official website blog posted Messi Messi is closer to the distance and the Chinese fans. Duomei Xi has the most fans in China, signed the first Messi is currently the only car brand Chery. June 24 afternoon, nearly a thousand fans from Macy's Chery Automobile, Chery Automobile of Wuhu in Anhui gathered the plant entrance, the fans singing the song, birthday song and other songs, the passionate voice for the Macy birthday, with all the enthusiastic fans of the thermal Ai Meixi share Messi in World Cup moments. A Messi fan said: \minutes and 56 seconds the world record. \

cross-marketing: Promotional effect of really good

around the World Cup to start a sports marketing is definitely not modern. Before the start,moncler on sale, the World Cup as a rare opportunity for a number of car prices began their moves: KIA ten cities in the country launched a \million, a cost of millions; Geely will launch a \super fans organized production activities, and through the network hype and traditional talent show to warm up; and Chery signed by five million euros huge amounts of money for the big star Lionel Messi endorsement Ruiqi brand models.

began early in March this year, the major domestic and international car firms are trying to launch a series of activities in the Chinese market, these activities full of tricks, such as taking the World Cup tour of South Africa, special edition models such as the World Cup in South Africa . April 15, Beijing Hyundai launched the \Futsal World Championship 2010 Mini World Cup in South Africa on behalf of trials,Ugg Boots uk, the opening of the Shanghai Luwan Stadium agitation. Today, these activities are carried out in the country in full swing.

leveraging the World Cup for car prices, engage in cross-border marketing this model,Moncler Outlet, Li Feng, executive vice president of Beijing Hyundai, said: \proactive,Giubbotti Moncler, continue to struggle to win power and Beijing Hyundai \

leveraging the World: Find feature marketing

leveraging the World Cup, the British automobile brand has lasted more than two months of the \to watch the World Cup in South Africa \

Liu Jinliang, general manager of Geely Automobile sales that selling cars is selling culture, selling the concept to feature marketing impress potential users, through such activities can not only promote the terminal sales,ugg boots online, increase brand awareness is a good way. More than a million users visit the official website of the English, and vehicle owners more than up to register for the event. And to reflect the view of the circumstances around the dealer, call or take the initiative to come to the store Advisory sea prospective owners, stream, sales consultants often are busy, many dealers have to increase order volume, the plant's production are in short supply.

for the cross-marketing activities, industry experts believe that with the homogenization of automotive products as well as the similarity of marketing, automotive marketing competition is fierce. Find hot is our consensus, the World Cup in South Africa that sports marketing is unique, way of marketing by consumers. \


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